KING OF SWING AS AMBASSADOR

SLAZENGER ANNOUNCE THE KING OF SWING AS AMBASSADOR

April 20th 2011 – Slazenger has announced that Lancashire and England star James Anderson has joined them as an official ambassador.

Anderson, who will be endorsing Slazenger’s new V Series equipment, first burst onto the International scene in 2002 when, at the age of 20, he faced Australia in a One Day International in Melbourne. He made his full Test debut in 2003 against Zimbabwe and has since established himself as an indispensable member of both the England & Lancashire set ups.

From a young age Anderson was earmarked as ‘one to watch’, and in 2003 after numerous match winning performances he was named the first player in 54 years to win the England Young Cricketer of the Year Award unchallenged. He has developed into one of the most feared pace bowlers in International cricket and was a key member of both the 2009 and 2011 Ashes winning England sides. His fantastic form in the 2010/11 Ashes series in Australia resulted in him being the leading series wicket taker – taking an astonishing 24 wickets.

Slazenger’s impressive cricketing heritage, combined with their focus on technology, makes them the obvious cricket brand of choice for a player of James’s calibre. He will use the Slazenger V100 bat, which is built for players looking for a lightweight and responsive bat - constructed from hand selected English Willow and traditionally crafted for performance and quality. The bat features a concave back spine, allowing full manoeuvrability and super light pick-up to improve overall game play.

Sunny Singh, Head of Sports Marketing for Slazenger, commented, “It is fantastic news that James has signed with Slazenger. He is one of the most feared bowlers in World cricket and we’re very proud to have a player of his talent on board. He joins the growing list of World Class talent to be associated with the brand, and we’re looking forward to him enjoying the best years of his career with Slazenger”.